Gender: Male
Ethnicity: British white & black
Media Interests: Kidulthood/Adulthood, Top Boy, Misfits, Attack the Block
Social Class: Working class/lower middle class
Why does this social class/audience identify with this film?
The plot revolves around a young black male who ends up in a situation that is out of his comfort zone and control. This is a situation that many young people can find themselves in due to having a lack of authority or being forced in to something. There are also more and more young people getting caught up in gangs and drug rings, which is perhaps what is in the bag that John is carrying but it remains an enigma. Thus young people may be able to relate to this situation as it becomes more and more common amongst their social circles, especially that of the working class. Young black males are also often under the media eye because of the supposedly 'criminal' activities that some may choose to take part in (e.g. the London Riots, even though there were many white youths, if not more, than young black youths). This could be seen as playing off of generic conventions seen in media productions such as "Kidulthood" and "Top Boy" which could help to identify the audience with the film because many young people are often judged by the upper classes as rebellious thugs when the truth is actually very far from this. The location could also be similar to the sort of run down estates/industrial areas that groups of youths loiter and cause trouble so this could help the target demographic identify with the film.
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